Akinleye Jide's post on Goodwall - Tiwani. com will be a digital e-commerce platform for green, upcycled and recycled commodities e.g Art, fashion, accessories, supplies and utilities. A one stop market for green commodities. A useful strategy for sustainability is Recycling and eliminating single use, but lots of waste to wealth initiatives are not gaining any traction simply because waste has no second hand value. Our solution changes that narrative, by actively saying, Waste is so Cool, See what It did. Waste is a Raw material and here we only sell what's from it. We would have changed the context of the waste conversation. I strongly believe that using market forces to tackle society’s greatest challenges is sound strategy. We cannot moralize people to take action for the environment, we only need to make it an economically smart option. #o17summer2020challenge3